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Deceiving the Brain - Visual Illusion

Explore the fascinating phenomenon of brain illusions.

Deceiving the Brain - Visual Illusion — Digital & AI exhibit for science museums
Reference image
CategoryDigital & AI
Standard sizeCustom size
SupplySingle unit or batch · OEM to your drawing
Lead timeStandard 4–8 weeks after deposit (confirmed per contract)
Warranty1 year, structure and control
DocumentsSpecification sheet · control diagram · spare-part list

A standard catalogue model: the dimensions, control package and finish are fixed, which is what keeps the price and the lead time predictable. Size, colour and interface language can be adapted without a new design cycle.

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Standard models from this range are also listed in our online store, priced in USD — see the price yourself ↗

01 / Overview

Explore the fascinating phenomenon of brain illusions. Visual illusion refers to the perception that the brain's interpretation of visual information is influenced by experience, reference objects, or expectations when we observe objects, resulting in a perception that does not match the actual situation. When this illusion occurs, the observer will see things that are inconsistent with the actual situation under the influence of external factors or their own psychology.

02 / How visitors use it

The unit is designed for unsupervised public use: controls are recessed or shielded, moving parts are enclosed, and the interface is operable by a child of about six with no instruction. Where a screen is used, the language can be switched without changing the hardware, and the content can be replaced on site.

03 / The science behind it

Visual illusion refers to the subjective visual error caused by the interference of shape, light, and color, as well as physiological and psychological reasons, when people observe objects, which leads to misidentification of the image and results in a discrepancy with reality. Illusion is a special form of perception, which is the distorted perception of objective things by humans under specific conditions, that is, the perception of things that actually exist being distorted as completely different from reality. Visual illusion is the erroneous judgment and perception formed by empiricism or improper reference when observing objects. It refers to the erroneous feeling that the observer has about the shape that does not match the objective facts under the interference of objective factors or their own psychological factors. It is the most common type of illusion.

04 / Built for a public floor

Every unit leaves the factory after a running test: mechanisms cycled, electronics burned in, edges dressed, fixings torqued and marked. Wear parts — bearings, sliders, lamps, belts, touch panels — are modular and listed on the spare-part sheet, so a venue technician can replace them without returning the exhibit. Crating is plywood with foam blocking; the loading plan and packing list travel with the shipment.

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